Downhill Skiers – Feature Film & Amazon Prime Series

One film. One series. Every visual department.

Gerald and Ruth Salmina again trusted me with the complete visual world of their production — from the first exposé in February 2023 to the Prime Video launch in early 2026. Thank you for that trust, and for three years I would sign up for again tomorrow.

Brand & Print  —  Official Posters · Key Art · Exposé · Print & Merch
Digital  —  Official Website · Amazon Prime Series Visuals
Film  —  Title Design · Motion Design
3D & VFX  —  3D Animation · Visual Effects · Retouching

3 Years · 2 Formats · 1 Artist · 1 Incredible Team & Journey

A downhill run lasts about two minutes.
This one lasted three years.

The Project

Gerald Salmina — director of Streif – One Hell of a Ride — followed eight of the world’s fastest downhill racers from the World Cup final in Saalbach 2024 to the Alpine World Ski Championships 2025. Shot at Beaver Creek, Bormio, Wengen, Kitzbühel, Garmisch, St. Anton, Cortina d’Ampezzo, Zauchensee and Oslo. Produced by Blue Bird Motion Picture with Ascot Elite Entertainment.

The Work

It began with the exposé in February 2023 — a film designed before a single frame of it existed. Everything that followed grew out of that document: key art, the official posters, the website, the title sequence, motion design, 3D, visual effects and retouching.

Premieres

Festival premiere at the Zurich Film Festival on 1 October 2025 — Green Carpet, sold-out house. Gala premiere at the Gartenbaukino in Vienna on 13 October 2025 — 700 guests, the athletes, and half of Austrian ski history in one room.

Cinema

Austria and Switzerland from 23 October, Germany from 30 October, released exclusively in Dolby Atmos. Number one at the Swiss box office for weeks, with around 18,000 admissions in the opening days alone. By the end of the year, Downhill Skiers was one of only six Swiss productions among the fifty most-watched films in the country.

Prime Video

Press conference for the launch in the Red Bull Energy start house, on Streif race day. There are worse offices. Four days later the series went live — four episodes, worldwide.

A full cinema going quiet during a title sequence I built still gets me every time.

Our jobVisual Lead in Branding / Print / Digital / Motion Design / VFXClientBlue Bird Motion Picture GmbHRegieGerald SalminaProductionGerald Salmina / Blue Bird Motion Picture & Ascot Elite EntertainmentYear2023 – 2026Linkhttp://www.downhill-skiers.com